William and the Wolf’s style focuses on blending classic style with more fun and quirky elements, making them unique and still completely suitable for little cubs. Having never sewn before, being accepted to study Product Design at A Levels provided both her (and her teachers!) with a challenge. Becky rose to the occasion, spending many lunch breaks and after school sessions in an attempt to learn to create the most difficult clothing; her first sewn garment was a fully lined and boned corset.
Never one to shy away from a challenge, her next project took her into the world of Parents and Children, and she created a modular changing bag which transformed into a toddler backpack and changing mat. The research she had done into this market opened her eyes to the lack of diversity within childrenswear, especially handmade clothing. A lot of the clothing felt patronising and juvenile; Becky decided to start creating a range of solid colour bibs to add interest but still compliment every outfit. She then expanded the range to include clothing and now has a range including dresses, t-shirts, leggings, rompers and bloomers.
The design aesthetic for William and the Wolf come from the majority of Becky’s childhood spent
watching old movies with her mum. The eternal style of the 50s and 60s was emphasised, with
icons such as Grace Kelly and Hitchcock’s blondes inspiring the sophistication that is present in
the design. Fun and quirky elements are added in to made it suitable for a younger market. All
items are hand sewn to make them as long lasting as their design.